Reach Your Targets

The Internet is a powerful medium that can deliver your message to prospects anywhere in the world at any time of day or night. Many companies’ web sites make if difficult for prospects to find exactly what they’re looking for when they search for a specific product or service.

The Broad Reach Micro Marketing System creates a portfolio of micro-sites, each directed to the specific product or service they are searching for. Sites are also created to match the specific wants of each of your markets. If your company sells the same or similar product/service to Doctors and Lawyers for example, they should each have a site dedicated to serving their profession with a design that matches their comfort zone for purchasing.

The following is a mini-example of a portfolio of sites:

Main Company Web Site Your main web site can have many functions: Design to highlight your company image Links to and/or from micro-sites Company background News and information E-commerce

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Niche Micro-Sites Niche Micro-Sites area created for specific products, services, or prospect types: Prospect appreciates focus on them Provide exactly information the prospect searched for Time starved prospects find exactly what looking for Can be marketed with specific key words

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Marketing Event Micro-Sites Unique sites for marketing events: Allow additional contact with prospects Are found in web searches on the topic Easy for prospects or customers to find

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Promotion Micro-Sites Micro-Sites for individual marketing promotions provide: Feedback on which promotions are working Detailed information prospect visitors and buyers Are easy to change or update

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