Dollars and Cents
Marketing to broad industries on the internet can be 1000’s of times more expensive than marketing to individual market niches. For example, Google Adwords can cost as much as $8 per click for a broad keyword like "incentives", but the keywords for market segments like, lawyer incentives, or education incentives can cost as little as 50 cents. The Broad Reach Digital Marketing System results in targeted market niches being targeted that are more effective for generating "quality" leads that match your best targets, and are also much less expensive to market to on the web.
Banner ads, email marketing, affiliate marketing, and other forms of internet marketing are also dramatically more effective because they are placed where your prospects go on the web, and when they click on the ad, they go directly to the targeted message you want them to see, with a call to action to contact your company in a way you decide.
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